Privacy, Consent, and Trust by Design
Adopt a clear CMP, honor regional rules, and use double opt‑in where appropriate. Show people what you store and why. Link to preferences in every email, and celebrate unsubscribes as a sign your system respects autonomy and long‑term credibility.
Privacy, Consent, and Trust by Design
Prioritize first‑party analytics, server‑side tagging, and event governance. Reduce reliance on fragile cookies and sketchy enrichment. Tell visitors how their data improves experiences, then deliver that improvement quickly so the promise feels real and worthwhile.